Book of the Month

Banner Ad (Spec)

Objective

Create a banner ad that will increase clicks to a sign up landing page for Book of the Month.

Strategy

  • 'Regular Guy' brand archetype

  • Concise copy to fit the constraints of a banner ad that still effectively communicates the main benefit to consumer

  • Appeals to the target audience of avid readers by highlighting how BOTM allows them to get new releases delivered to their door at a significantly lower than average price

  • Speaks to the deep benefit; BOTM saves them both time spent researching books before purchasing and money on otherwise expensive new releases

Book of the Month spec ad spec banner ad banner ad example large banner ad banner ad copywriting book of the month ads olivia hanson copywriter
Book of the Month spec ad spec banner ad banner ad example large banner ad banner ad copywriting book of the month ads olivia hanson copywriter