Book of the Month
Banner Ad (Spec)
Create a banner ad that will increase clicks to a sign up landing page for Book of the Month.
'Regular Guy' brand archetype
Concise copy to fit the constraints of a banner ad that still effectively communicates the main benefit to consumer
Appeals to the target audience of avid readers by highlighting how BOTM allows them to get new releases delivered to their door at a significantly lower than average price
Speaks to the deep benefit; BOTM saves them both time spent researching books before purchasing and money on otherwise expensive new releases