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Book of the Month
Banner Ad (Spec)
Objective
Create a banner ad that will increase clicks to a sign up landing page for Book of the Month.
Strategy
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'Regular Guy' brand archetype
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Concise copy to fit the constraints of a banner ad that still effectively communicates the main benefit to consumer
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Appeals to the target audience of avid readers by highlighting how BOTM allows them to get new releases delivered to their door at a significantly lower than average price
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Speaks to the deep benefit; BOTM saves them both time spent researching books before purchasing and money on otherwise expensive new releases


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