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Jazz Briar Boutique
Email Newsletter (Spec)
Objective
Create an email newsletter introducing the boutique's spring collection and increasing click-throughs with a 25% discount offer .
Strategy
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'Lover' brand archetype
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Appeals to the target audience's intrinsic desire to feel beautiful
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Stays true to JBB's friendly, romantic, and feminine brand voice
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Highlights the deep benefit that customers will not only look beautiful in the spring collection, but feel just as beautiful and confident on the inside as well
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Includes a strong call to action that incites urgency to take advantage of the 25% off offer.


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