Jazz Briar Boutique
Email Newsletter (Spec)
Create an email newsletter introducing the boutique's spring collection and increasing click-throughs with a 25% discount offer .
'Lover' brand archetype
Appeals to the target audience's intrinsic desire to feel beautiful
Stays true to JBB's friendly, romantic, and feminine brand voice
Highlights the deep benefit that customers will not only look beautiful in the spring collection, but feel just as beautiful and confident on the inside as well
Includes a strong call to action that incites urgency to take advantage of the 25% off offer.