Jazz Briar Boutique

'Lover' brand archetype

Appeals to the target audience's intrinsic desire to feel beautiful

Stays true to JBB's friendly, romantic, and feminine brand voice

Highlights the deep benefit that customers will not only look beautiful in the spring collection, but feel just as beautiful and confident on the inside as well

Includes a strong call to action that incites urgency to take advantage of the 25% off offer.