Jazz Briar Boutique

Email Newsletter (Spec)

Objective

Create an email newsletter introducing the boutique's spring collection and increasing click-throughs with a 25% discount offer .

Strategy

• 'Lover' brand archetype

• Appeals to the target audience's intrinsic desire to feel beautiful

• Stays true to JBB's friendly, romantic, and feminine brand voice

• Highlights the deep benefit that customers will not only look beautiful in the spring collection, but feel just as beautiful and confident on the inside as well

• Includes a strong call to action that incites urgency to take advantage of the 25% off offer.