Jazz Briar Boutique

Email Newsletter (Spec)

Objective

Create an email newsletter introducing the boutique's spring collection and increasing click-throughs with a 25% discount offer .

Strategy

  • 'Lover' brand archetype

  • Appeals to the target audience's intrinsic desire to feel beautiful

  • Stays true to JBB's friendly, romantic, and feminine brand voice

  • Highlights the deep benefit that customers will not only look beautiful in the spring collection, but feel just as beautiful and confident on the inside as well

  • Includes a strong call to action that incites urgency to take advantage of the 25% off offer.

clothing store email newsletter boutique email clothing botique email email newsletter example spec newsletter newsletter example olivia hanson copywriter
clothing store email newsletter boutique email clothing botique email email newsletter example spec newsletter newsletter example olivia hanson copywriter