Banner Ads (Spec)
Create a series of 4 banner ads that will increase clicks to Care.com's website.
'Caregiver' brand archetype
Appeals to the target audience of households that include children and/or a senior
Highlights the deep benefit to consumer: by using Care.com they will find a local caregiver they will feel confident in trusting with caring for their loved one, as well caregivers who are available for any of their unique needs while they balance busy and full lives
Includes various call to action buttons