Care.com

Banner Ads (Spec)

Objective

Create a series of 4 banner ads that will increase clicks to Care.com's website.

Strategy

  • 'Caregiver' brand archetype

  • Appeals to the target audience of households that include children and/or a senior

  • Highlights the deep benefit to consumer: by using Care.com they will find a local caregiver they will feel confident in trusting with caring for their loved one, as well caregivers who are available for any of their unique needs while they balance busy and full lives

  • Includes various call to action buttons

Care.com banner ad vertical banner ads banner ad mockup care.com ads spec ads olivia hanson copywriter
Care.com banner ad vertical banner ads banner ad mockup care.com ads spec ads olivia hanson copywriter
Care.com banner ad vertical banner ads banner ad mockup care.com ads spec ads olivia hanson copywriter
Care.com banner ad vertical banner ads banner ad mockup care.com ads spec ads olivia hanson copywriter
Care.com banner ad vertical banner ads banner ad mockup care.com ads spec ads olivia hanson copywriter