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Squawk Box
Facebook Ad (Spec)
Objective
Create a Facebook ad that will increase clicks to a subscription landing page for Squawk Box.
Strategy
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'Innocent' brand archetype
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Concise copy that fits the constraints and guidelines of a Facebook ad
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Leads with the strong deep benefit; this box will make bird owners feel good about themselves and confident that their pets are happy and fulfilled
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Effectively communicates the main benefit to consumer; a toy box for your bird that saves you time, research, guesswork, and money
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Includes a call to action that again emphasizes the main benefit and includes a link to subscribe
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