Squawk Box

Facebook Ad (Spec)

Objective

Create a Facebook ad that will increase clicks to a subscription landing page for Squawk Box.

Strategy

  • 'Innocent' brand archetype

  • Concise copy that fits the constraints and guidelines of a Facebook ad

  • Leads with the strong deep benefit; this box will make bird owners feel good about themselves and confident that their pets are happy and fulfilled 

  • Effectively communicates the main benefit to consumer; a toy box for your bird that saves you time, research, guesswork, and money

  • Includes a call to action that again emphasizes the main benefit and includes a link to subscribe

Copy of Squawk Box FB Ad - Spec (Instagram Post).png
Squawk Box FB Ad - Spec.png