Scale With Success®
The Podcast Built for Course Creators™

Weekly Email Newsletter 

Objective

Create a weekly email newsletter to entertain and drive traffic to new podcast episodes.

Strategy

  • Entertained and engaged email list to keep brand top of mind

  • Curiosity driven and open-loop subject lines and preview lines related to each week's episode topic

  • Incite curiosity about podcast topic and link back to why the target audience needs to know that info

  • Written in a relaxed, friendly, and conversational tone of the brand voice

  • Includes strategic use of email recipients' names to promote connection and personalization

  • Strong and effective call to actions in every email

Results

Copy of CB ACC Sales Email Mockup.png
  • Average open rate: 46%

  • Average click-through rate: 2.75%

  • Increased open rates by 20% from business's previous newsletter emails

  • See below for an example email...

CB ACC Sales Email Full Length.jpg