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Burn Box
Email Newsletter (Spec)
Objective
Create a newsletter with a 10% off your first month offer.
Strategy
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'Sage' brand archetype
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Appeals to the target audience's intrinsic desire to feel that they are staying knowledgable and at the top of their game in their field
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Speaks to the deep benefit; a monthly box that supplies them with useful items to keep them at peak performance and productivity while also supporting other firefighters
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Includes a call to action to subscribe, incentivized by a 10% off code and urgency to not miss out on the current month's box


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