Burn Box

Email Newsletter (Spec)

Objective

Create a newsletter with a 10% off your first month offer.

Strategy

  • 'Sage' brand archetype

  • Appeals to the target audience's intrinsic desire to feel that they are staying knowledgable and at the top of their game in their field

  • Speaks to the deep benefit; a monthly box that supplies them with useful items to keep them at peak performance and productivity while also supporting other firefighters

  • Includes a call to action to subscribe, incentivized by a 10% off code and urgency to not miss out on the current month's box

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