Email Newsletter (Spec)
Create a newsletter with a 10% off your first month offer.
'Sage' brand archetype
Appeals to the target audience's intrinsic desire to feel that they are staying knowledgable and at the top of their game in their field
Speaks to the deep benefit; a monthly box that supplies them with useful items to keep them at peak performance and productivity while also supporting other firefighters
Includes a call to action to subscribe, incentivized by a 10% off code and urgency to not miss out on the current month's box