Burn Box

Create a newsletter with a 10% off your first month offer.

Strategy

• 'Sage' brand archetype

• Appeals to the target audience's intrinsic desire to feel that they are staying knowledgable and at the top of their game in their field

• Speaks to the deep benefit; a monthly box that supplies them with useful items to keep them at peak performance and productivity while also supporting other firefighters

• Includes a call to action to subscribe, incentivized by a 10% off code and urgency to not miss out on the current month's box