Course In A Day™

Facebook Ads Funnel

Objective

Create a series of Facebook ads for first-time launch of Course In A Day™ digital product.

Strategy

  • Created targeted ads from top of funnel, to middle of funnel, to bottom of funnel

  • Used attention grabbing, benefit driven, and curiosity driven hook strategies

  • Crafted each ad with various levels of specificity and details most relevant to each section of the target audience

  • Includes strong headers, CTA buttons, and image/video thumbnail copy

  • Included various hooks, body copy, and headers for testing

  • Incites time and price scarcity

  • Clicks through to paired registration page

CB CIAD FB Ads Phone Mockup .png
Ad 2 mockup.png
Ad 1 mockup.png
Ad 3 mockup.png