First Class Tattoo

About Page Web Copy (Spec)

Objective

Create web copy for First Class Tattoo studio's About Page.

Strategy

  • 'Rebel' brand archetype

  • Educates and informs site visitors of FCT's origin story while staying within the studio's professional and friendly brand voice

  • Infuses intriguing elements of the founder's backstory with the business's values as a whole, while clearly emphasizing the studio's unique selling points

  • Includes a strong call to action that will increase site interaction and completions of the contact form

First Class Tattoo Mikhail Andersson web copy about me about page mockup web page mockup spec piece olivia hanson copywriter
First Class Tattoo Mikhail Andersson web copy about me about page mockup web page mockup spec piece olivia hanson copywriter