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First Class Tattoo
About Page Web Copy (Spec)
Objective
Create web copy for First Class Tattoo studio's About Page.
Strategy
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'Rebel' brand archetype
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Educates and informs site visitors of FCT's origin story while staying within the studio's professional and friendly brand voice
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Infuses intriguing elements of the founder's backstory with the business's values as a whole, while clearly emphasizing the studio's unique selling points
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Includes a strong call to action that will increase site interaction and completions of the contact form


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