B2B Medical Device Print Brochure (Spec)
Create a 6-panel, trifold B2B brochure to result in more physicians partnering with KORU Medical to distribute the FREEDOM60 infusion device.
'Hero' brand voice
Uses a professional, educational, and informative tone to appeal to the target audience of experienced physicians
Highlights the benefits of using the FREEDOM60 device to a physician's patients, as well as the benefits of partnering with KORU Medical as a distributor of the device
First appeals to physicians' desire to improve their patients quality of life, followed by the unique selling points of working with KORU
Understands that the target audience wants to be spoken to in advanced, professional language that speaks their expertise levels