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KORU Medical
B2B Medical Device Print Brochure (Spec)
Objective
Create a 6-panel, trifold B2B brochure to result in more physicians partnering with KORU Medical to distribute the FREEDOM60 infusion device.
Strategy
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'Hero' brand voice
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Uses a professional, educational, and informative tone to appeal to the target audience of experienced physicians
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Highlights the benefits of using the FREEDOM60 device to a physician's patients, as well as the benefits of partnering with KORU Medical as a distributor of the device
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First appeals to physicians' desire to improve their patients quality of life, followed by the unique selling points of working with KORU
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Understands that the target audience wants to be spoken to in advanced, professional language that speaks their expertise levels



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