KORU Medical

B2B Medical Device Print Brochure (Spec)

Objective

Create a 6-panel, trifold B2B brochure to result in more physicians partnering with KORU Medical to distribute the FREEDOM60 infusion device.

Strategy

  • 'Hero' brand voice

  • Uses a professional, educational, and informative tone to appeal to the target audience of experienced physicians

  • Highlights the benefits of using the FREEDOM60 device to a physician's patients, as well as the benefits of partnering with KORU Medical as a distributor of the device

  • First appeals to physicians' desire to improve their patients quality of life, followed by the unique selling points of working with KORU

  • Understands that the target audience wants to be spoken to in advanced, professional language that speaks their expertise levels

KORU Medical FREEDOM60 medical brochure B2B spec ad trifold brochure olivia hanson copywriter
KORU Medical FREEDOM60 medical brochure B2B spec ad trifold brochure olivia hanson copywriter
KORU Medical FREEDOM60 medical brochure B2B spec ad trifold brochure olivia hanson copywriter