Harley Davidson 

Banner Ads (Spec)

Objective

Create a series of 3 banner ads for the Sportster S 2022 bike that increase traffic to Harley Davidson's website.

Strategy

  • 'Rebel' brand archetype

  • Aligns with HD's recent shift in focusing on simple headlines and striking visuals while making the more detailed copy and the CTA secondary elements of the ads

  • Appeals to target audience's desire to live a life free of constraining rules and apart from mundane societal norms

  • Paragraph highlights the benefit of the boldness of the Sportster S bike in making a rider stand out from the crowd

  • Includes a call to action to visit the HD website

Harley Davidson banner ads harley davidson poster harley davidson ad campaign harley davidson ad examples harley davidson spec banner ads olivia hanson copywriter
Harley Davidson banner ads harley davidson poster harley davidson ad campaign harley davidson ad examples harley davidson spec banner ads olivia hanson copywriter
Harley Davidson banner ads harley davidson poster harley davidson ad campaign harley davidson ad examples harley davidson spec banner ads olivia hanson copywriter
Harley Davidson banner ads harley davidson poster harley davidson ad campaign harley davidson ad examples harley davidson spec banner ads olivia hanson copywritery Banner Ad1 copy 2.png