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Harley Davidson
Banner Ads (Spec)
Objective
Create a series of 3 banner ads for the Sportster S 2022 bike that increase traffic to Harley Davidson's website.
Strategy
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'Rebel' brand archetype
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Aligns with HD's recent shift in focusing on simple headlines and striking visuals while making the more detailed copy and the CTA secondary elements of the ads
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Appeals to target audience's desire to live a life free of constraining rules and apart from mundane societal norms
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Paragraph highlights the benefit of the boldness of the Sportster S bike in making a rider stand out from the crowd
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Includes a call to action to visit the HD website




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