REI

Product Descriptions (Spec)

Create a series of 6 product descriptions for REI's Co-op brand of athletic clothing.

'Explorer' brand archetype
True to REI's current style and adventurous, lively brand voice
Paragraph sections clearly highlight the benefit that each clothing item has to someone with an active, fast-paced lifestyle
Bullets detail the unique, practical features of each item while still tying back into the main benefits to consumer