REI

Product Descriptions (Spec)

Objective

Create a series of 6 product descriptions for REI's Co-op brand of athletic clothing.

Strategy

  • 'Explorer' brand archetype

  • True to REI's current style and adventurous, lively brand voice

  • Paragraph sections clearly highlight the benefit that each clothing item has to someone with an active, fast-paced lifestyle

  • Bullets detail the unique, practical features of each item while still tying back into the main benefits to consumer

REI Co-op REI clothes REI product descriptions athletic wear product descriptions product descriptions mockup spec product descriptions olivia hanson copywriter
REI Co-op REI clothes REI product descriptions athletic wear product descriptions product descriptions mockup spec product descriptions olivia hanson copywriter
REI Co-op REI clothes REI product descriptions athletic wear product descriptions product descriptions mockup spec product descriptions olivia hanson copywriter
REI Co-op REI clothes REI product descriptions athletic wear product descriptions product descriptions mockup spec product descriptions olivia hanson copywriter
REI Co-op REI clothes REI product descriptions athletic wear product descriptions product descriptions mockup spec product descriptions olivia hanson copywriter
REI Co-op REI clothes REI product descriptions athletic wear product descriptions product descriptions mockup spec product descriptions olivia hanson copywriter
REI Co-op REI clothes REI product descriptions athletic wear product descriptions product descriptions mockup spec product descriptions olivia hanson copywriter
REI Co-op REI clothes REI product descriptions athletic wear product descriptions product descriptions mockup spec product descriptions olivia hanson copywriter