Serenity Kids

Email Newsletter (Spec)

Objective

Create a newsletter with a 20% off subscribe and save offer.

Strategy

  • 'Caregiver' brand archetype

  • Appeals to target audience's intrinsic desire to feel confident that they are giving their kids the best possible nutrition

  • Speaks to deep benefit; a healthy food option that saves parents time and worry

  • Effective call to action that is incentivized by the 20% off offer

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