Serenity Kids
Email Newsletter (Spec)
Objective
Create a newsletter with a 20% off subscribe and save offer.
Strategy
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'Caregiver' brand archetype
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Appeals to target audience's intrinsic desire to feel confident that they are giving their kids the best possible nutrition
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Speaks to deep benefit; a healthy food option that saves parents time and worry
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Effective call to action that is incentivized by the 20% off offer

