Serenity Kids

Email Newsletter (Spec)

Objective

Create a newsletter with a 20% off subscribe and save offer.

Strategy

• 'Caregiver' brand archetype

• Appeals to target audience's intrinsic desire to feel confident that they are giving their kids the best possible nutrition

• Speaks to deep benefit; a healthy food option that saves parents time and worry

• Effective call to action that is incentivized by the 20% off offer​