Shavelogic

Email Newsletter (Spec)

Objective

Create a newsletter introducing the magnetic attachment feature.

Strategy

  • 'Creator' brand archetype

  • Leads with the main benefit to consumer; a razor that adds simplicity and satisfaction to their grooming routines

  • Appeals to the target audience by letting them feel a part of the exciting new invention that is the magnetic attachment feature

  • Includes a strong call to action that is backed by a 'why' and a customer testimonial that indirectly compares the product to it's main competitor

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