Shavelogic

Email Newsletter (Spec)

Objective

Create a newsletter introducing the magnetic attachment feature.

Strategy

• 'Creator' brand archetype

• Leads with the main benefit to consumer; a razor that adds simplicity and satisfaction to their grooming routines

• Appeals to the target audience by letting them feel a part of the exciting new invention that is the magnetic attachment feature

• Includes a strong call to action that is backed by a 'why' and a customer testimonial that indirectly compares the product to it's main competitor