Email Newsletter (Spec)
Create a newsletter introducing the magnetic attachment feature.
'Creator' brand archetype
Leads with the main benefit to consumer; a razor that adds simplicity and satisfaction to their grooming routines
Appeals to the target audience by letting them feel a part of the exciting new invention that is the magnetic attachment feature
Includes a strong call to action that is backed by a 'why' and a customer testimonial that indirectly compares the product to it's main competitor