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Shavelogic
Email Newsletter (Spec)
Objective
Create a newsletter introducing the magnetic attachment feature.
Strategy
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'Creator' brand archetype
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Leads with the main benefit to consumer; a razor that adds simplicity and satisfaction to their grooming routines
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Appeals to the target audience by letting them feel a part of the exciting new invention that is the magnetic attachment feature
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Includes a strong call to action that is backed by a 'why' and a customer testimonial that indirectly compares the product to it's main competitor


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