Stanley Steemer

Direct Mail Postcard (Spec)

Objective

Create a direct mail postcard for Stanley Steemer highlighting a 25% off offer and increasing calls to 1-800-STEEMER.

Strategy

  • Both 'Caregiver' and 'Regular Guy' brand archetype

  • Appeals to the intrinsic desires of the target audience of women with households that include children and/or pets

  • Utilized the headlines on both sides of the postcard to highlight the deep benefit of keeping their families safe and healthy from the harmful dirt and allergens trapped within their home

  • Both sides clearly display the 25% off offer, inciting urgency with a validity deadline, and clear calls to action

Stanley Steemer Postcard direct mail postard stanley steemer ad postcard example direct mail spec ad olivia hanson copywriter
Stanley Steemer Postcard direct mail postard stanley steemer ad postcard example direct mail spec ad olivia hanson copywriter
Stanley Steemer Postcard direct mail postard stanley steemer ad postcard example direct mail spec ad olivia hanson copywriter